Best of Guerrilla Marketing – Levinson

How to achieve conventional goals using unconventional ways “Guerrilla marketing is pursuing conventional goals using unconventional means,” highlights the bestselling author Jay Levinson. In this book, he shares the now world-famous principles that power guerrilla marketing: 18 strategies that differentiate and define guerrilla marketing 12 characteristics of a guerrilla marketer The 10-step guerrilla market attack The right media for delivering guerrilla marketing messages How guerrilla marketers derive “unfair advantage” on technology How to get big payback from all your marketing spend The 100 guerrilla marketing weapons. A cult that spread like wildfire, guerrilla marketing has already become textbook marketing. From the guru of guerrilla marketing here are exclusive, encapsulated lessons for marketing and advertising professionals, business owners, entrepreneurs, and all business executives interested in applying the amazing, proven power of guerrilla marketing.